Although on the surface the differences between business and consumer marketing may seem obvious, there are more subtle distinctions between the two with substantial ramifications. Dwyer and Tanner (2006) note that business marketing generally entails shorter and more direct channels of distribution. (more…)
September 7, 2008
September 3, 2008
Automated reply generation direct marketing system
United States Patent 6,999,938
Abstract
A system for automatically preparing customized replies in response to communications from a plurality of clients. To facilitate automation and tracking, each original communication to the client (or each original response from the client) is tagged with a unique label, and replies to client responses are each correspondingly labeled. The system provides individualized replies to each of a variety of response options that a client might exercise in response to a received communication, whether an original communication or a reply to a previous response. The system is applicable to mass marketing communications, and is particularly well suited to the generation of personalized replies to each and every one of a multitude (tens of thousands and up to millions) of communications from clients. (more…)
September 1, 2008
Method of using product pickup to create direct marketing opportunities
United States Patent 7,020,625
Abstract
A method is defined to create marketing opportunities with the knowledge that an individual will be visiting a retail outlet to pick up a product.
August 25, 2008
Practical Advice for New Real Estate Marketing Professionals
After branching out on their own, entrepreneurs of every field soon realize that there are two major components to succeeding in business. The first is doing what you do well. For real estate, that’s the nitty gritty details that go into making a Real Estate Marketing transaction successful. The second, which most people overlook, is the business component - keeping the books up to date, marketing yourself, and managing your time wisely. This book focuses on that incredibly important second component. (more…)
August 11, 2008
Board game based on stock market concepts
United States Patent 6,189,886
Abstract
A board game based on stock market concepts comprising a game board (10) having a path of varibly-colored spaces beginning at one top corner, winding up and down across the board, and ending at the opposite top corner. As players move around the board, they make choices and perform transactions relating to the space they have landed on: on colored spaces, they may buy or sell the specified color of stock; on white spaces (12), they may strategically jump to any other white space on the board; on gray news flash spaces (14), they draw a news flash card (22A-22B) and perform the expressed transaction; and when they land on or cross over the market update bar (16), they change the price-per-share cards (18A-18B). Players record their transactions and track their balances on a balance sheet (24). The game ends when one player reaches the agreed upon goal or when all players agree to end the game, in which case, a play-off round is performed.
August 9, 2008
Internet marketing business models
Internet marketing is associated with several business models. The main models include business-to-business (B2B) and business-to-consumer (B2C). B2B consists of companies doing business with each other, whereas B2C involves selling directly to the end consumer (see Malala, 2003)[1] When Internet marketing first began, the B2C model was first to emerge. B2B transactions were more complex and came about later. A third, less common business model is peer-to-peer (P2P), where individuals exchange goods between themselves. An example of P2P is Kazaa, which is built upon individuals sharing files.
Internet marketing can also be seen in various formats. One version is name-your-price (e.g. Priceline.com). With this format, customers are able to state what price range they wish to spend and then select from items at that price range. With find-the-best-price websites (e.g. Hotwire.com), Internet users can search for the lowest prices on items. A final format is online auctions (e.g. Ebay.com) where buyers bid on listed items.
August 8, 2008
Health insurance history and evolution
The concept of health insurance was proposed in 1694 by Hugh the Elder Chamberlen from the Peter Chamberlen family. In the late 19th century, early health insurance was actually disability insurance, in the sense that it covered only the cost of emergency care for injuries that could lead to a disability[citation needed]. This payment model continued until the start of the 20th century in some jurisdictions (like California), where all laws regulating health insurance actually referred to disability insurance.Patients were expected to pay all other health care costs out of their own pockets, under what is known as the fee-for-service business model. (more…)
August 5, 2008
Consumer Guides for Getting and Keeping Health Insurance
The Georgetown University Health Policy Institute of USA has written A CONSUMER GUIDE FOR GETTING AND KEEPING HEALTH INSURANCE for each state and the District of Columbia — fifty-one in all. These Consumer Guides are available at this web site and will be updated periodically as changes in federal and state policy warrant. (more…)
July 27, 2008
Search engine marketing
In Internet marketing, search engine marketing, or SEM, is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs). The three main methods of SEM are:
Search engine optimization attempts to improve rankings for relevant keywords in search results by improving a web site’s structure, content, and relevant backlink count. (more…)
Stock market leveraged strategies
Stock that a trader does not actually own may be traded using short selling; margin buying may be used to purchase stock with borrowed funds; or, derivatives may be used to control large blocks of stocks for a much smaller amount of money than would be required by outright purchase or sale.
(more…)