Most website owners start to spend money on promotion as soon as their website goes live. However no one knows quite how visitors will react to different scenarios and web designs. Even the experts can be wrong. Your starting point should always be that any site is capable of improvement. The need is to find out as soon as possible the major improvements required so that future spending on promotion gives a better return on investment. (more…)
May 27, 2007
Affiliate marketing compensation models
The following compensation models are relevant for affiliate marketing.
Pay-per-impression (PPI) / Cost-per-thousand (CPM)
Cost-per-mil (mil/mille/M = latin/Roman numeral for thousand) impressions. Publisher gets from Advertiser $x.xx amount of money for every 1000 impressions (page views/displays) of the Ad. The Ad can be text (AdSense), banner image or rich media. (more…)
May 9, 2007
E-mail marketing disadvantages
Many companies use e-mail marketing to communicate with existing customers, but many other companies send unsolicited bulk e-mail, also known as spam.
Illicit e-mail marketing antedates legitimate e-mail marketing, since on the early Internet it was not permitted to use the medium for commercial purposes. As a result, marketers attempting to establish themselves as legitimate businesses in e-mail marketing have had an uphill battle, hampered also by criminal spam operations billing themselves as legitimate.
It is frequently difficult for observers to distinguish between legitimate and spam e-mail marketing. First off, spammers attempt to represent themselves as legitimate operators, obfuscating the issue. Second, direct-marketing political groups such as the U.S. Direct Marketing Association (DMA) have pressured legislatures to legalize activities which many Internet operators consider to be spamming, such as the sending of “opt-out” unsolicited commercial e-mail. Third, the sheer volume of spam e-mail has led some users to mistake legitimate commercial e-mail (for instance, a mailing list to which the user subscribed) for spam — especially when the two have a similar appearance, as when messages include HTML and flashy graphics. (more…)