SCOTTSDALE, Ariz., March 1 /PRNewswire/ — Realty DataTrust, the founding sponsor of the Apartment Internet Marketing Conference (AIM), and the makers of the online leasing solution, VaultWare(TM), today launched its entire Fall 2006 AIM conference via free online video at http://www.apartmentinternetmarketing.com/. The conference, held last October 18-20, was invitation-only attracting over 50 companies and nearly 100 influential apartment industry executives who heard in person from renowned Internet experts like Travelocity founder, Terry Jones, real estate marketing expert, Spencer Frasher of Google, Inc. and real estate author, Danielle Babb, PhD.
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June 27, 2007
Apartment Internet Marketing Conference Now Available to ‘Attend’ Online
E-mail marketing
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to: (more…)
June 5, 2007
Key elements of a good Web Marketing Plan
Focus on a specific customer needs of Web Marketing
Interaction with the visitor
Use of the right keywords in the right places
Measurable objectives
Include ongoing promotional and updating requirements
The Web Marketing is a 2-way process of communication. That distinguishes it from the traditional offline brochure. Effective websites are designed to stimulate interaction both online and offline. The internet takes the potential of traditional direct Web Marketing one stage further. Visitors, your future customers, have greater control over the messages they receive than with recipients of your offline promotion item.
In short, if you want a successful website, you must start from an understanding of the power and specific features of the web and then refine your business objectives accordingly.