Internet marketing is a component of electronic commerce. Internet marketing can include information management, public relations, customer service, and sales. Electronic commerce and Internet marketing have become popular as Internet access is becoming more widely available and used. Well over one third of consumers who have Internet access in their homes report using the Internet to make purchases.
January 27, 2008
January 18, 2008
Direct marketing
Direct marketing is a discipline within marketing that is used when measurable leads, sales, or traffic (retail or web) are the objective. A direct marketing effort is undertaken to generate a specific response — which can be tracked and measured.
Direct marketing can use any medium, including: television, magazines, newspapers, mail, email, banner ads, web sites, pay-per-click ads, radio, billboard, transit ads, package inserts, door hangers, statement inserts, card packs, etc. If the ad is asking the prospect to take a specific action — call an 800 number, visit a web site, return a response card, place an order, complete a survey, etc. — it is a direct marketing effort. (more…)
January 1, 2008
Real Estate Marketing Challenges and How to Overcome Them
by Brandon Cornett
All Real Estate Marketing marketers face challenges, and real estate marketing is no different. But sometimes we have a way of letting our challenges grow “too big for their britches.”
In our minds, hurdles can become impossibilities, when in reality they’re anything but impossible.
To overcome a real estate marketing challenge, you simply have to look at it with a fresh perspective, ask the right questions, and then charge ahead.
With that in mind, here are some of the common Real Estate Marketing challenges I’ve heard real estate agents express over the years, as well as ways to overcome those challenges:
Marketing Challenge #1 – I don’t know anything about Real Estate Marketing.
Every Real Estate Marketing marketer approaches their first project with little or no practical experience. Practical experience comes from, well, practical experience. So in your real estate marketing endeavors, start by gaining a knowledge base through reading and research. Then build on that base through actual experimentation. (more…)