Search engine optimization
Search engine optimization or SEO aims to index and improve rankings for the webpages which are most relevant to the keywords searched for according to the algorithm of each search engine. The relevant pages are returned in search engine results pages (SERPS). It is important to remember that genuine search engine optimizers are basically marketers who keep their target market in mind as much as the search engine algorithms (a lot of which is known purely empirically). Therefore, while we call this process search engine optimization, good marketers will note that their focus is to optimize their web page for the search engine user, who is their target audience. For instance, at one time it was believed that keyword density was an important ranking factor, but today that view is not generally held among SEO professionals. Today, many SEOs recommend writing copy for visitors first, because the web site cannot achieve its marketing objectives with “unnatural” sounding text, laden with keywords. (more…)
February 28, 2008
Search engine marketing methods
February 21, 2008
Affiliate marketing
Affiliate marketing is a method of promoting web businesses in which an affiliate is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. Compensation or commission may be made based on a certain value for each exposure (CPM), visit (Pay per click), registrant or new customer (Pay per lead), sale (usually a percentage, Pay per sale or revenue share), or any combination of them. (more…)
February 12, 2008
Internet marketing effects on industries
Internet marketing has had a large impact on several industries including music, banking, and flea markets – not to mention the advertising industry itself.
In the music industry, many consumers have begun buying and downloading MP3s over the Internet instead of simply buying CDs. The debate over the legality of duplicating MP3s has become a major concern for those in the music industry. (more…)