Although on the surface the differences between business and consumer marketing may seem obvious, there are more subtle distinctions between the two with substantial ramifications. Dwyer and Tanner (2006) note that business marketing generally entails shorter and more direct channels of distribution. (more…)
September 7, 2008
September 3, 2008
Automated reply generation direct marketing system
United States Patent 6,999,938
Abstract
A system for automatically preparing customized replies in response to communications from a plurality of clients. To facilitate automation and tracking, each original communication to the client (or each original response from the client) is tagged with a unique label, and replies to client responses are each correspondingly labeled. The system provides individualized replies to each of a variety of response options that a client might exercise in response to a received communication, whether an original communication or a reply to a previous response. The system is applicable to mass marketing communications, and is particularly well suited to the generation of personalized replies to each and every one of a multitude (tens of thousands and up to millions) of communications from clients. (more…)
September 1, 2008
Method of using product pickup to create direct marketing opportunities
United States Patent 7,020,625
Abstract
A method is defined to create marketing opportunities with the knowledge that an individual will be visiting a retail outlet to pick up a product.