Markets Where

E-mail marketing (on the Internet) is popular with companies because:

Compared to other media investments such as direct mail or printed newsletters, it is less expensive.

Return on investment has proven to be high when done properly and e-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.

It is instant, as opposed to a mailed advertisement, an e-mail arrives in a few seconds or minutes.

It lets the advertiser “push” the message to its audience, as opposed to a website that waits for customers to come in.

It is easy to track. An advertiser can track users via web bugs, bounce messages, un-subscribes, read-receipts, click-throughs, etc. These can be used to measure open rates, positive or negative responses, corrolate sales with marketing.

Advertisers can reach substantial numbers of e-mail subscribers who have opted in (consented) to receive e-mail communications on subjects of interest to them

Over half of Internet users check or send email on a typical day.

Specific types of interaction with messages can trigger other messages to be automatically delivered.