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Old 02-17-2007, 01:13 AM
affiliate marketing affiliate marketing is offline
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Join Date: Feb 2007
Posts: 7
Affiliate marketing important abbreviations

The following abbreviations are commonly used in affiliate marketing.

AD - Advertisement, text, banner, flash, video etc.
CJ - Commission Junction (Network)
CPA - Cost per action
CPC - Cost per click
CPL - Cost per lead
CPM - Cost per mil (mil/mille/M = latin/Roman numeral for thousand)
CPS - Cost per sale
CR - Conversion rate
CTR - Click through rate
DRM - Dynamic rich media (type of Ad, technology). It has nothing to do with DRM as in digital rights management
EPC - Earnings per click / earnings per 100 clicks
LS - Linkshare (Network)
NCS - Nationwide Card Services (Network)
OPM - (or APM) - outsourced (affiliate) program management
PFI - Pay for inclusion
PID - Publisher ID (Affiliate/Affiliate site ID)
PF - Performics (Network)
PFP - Pay For performance
PPC - Pay per click
PPCSE - Pay per click search engine
PPI - Pay per impression
PPL - Pay per lead
PPS - Pay per sale
ROI - Return on investment
SAS - ShareASale (Network)
SE - Search engines
SEM - Search engine marketing
SEO - Search engine optimization
SERP - Search engine result page
SID - URL parameter the affiliate can pass to get tracked with sales and leads
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