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Affiliate marketing important abbreviations
The following abbreviations are commonly used in affiliate marketing.
AD - Advertisement, text, banner, flash, video etc. CJ - Commission Junction (Network) CPA - Cost per action CPC - Cost per click CPL - Cost per lead CPM - Cost per mil (mil/mille/M = latin/Roman numeral for thousand) CPS - Cost per sale CR - Conversion rate CTR - Click through rate DRM - Dynamic rich media (type of Ad, technology). It has nothing to do with DRM as in digital rights management EPC - Earnings per click / earnings per 100 clicks LS - Linkshare (Network) NCS - Nationwide Card Services (Network) OPM - (or APM) - outsourced (affiliate) program management PFI - Pay for inclusion PID - Publisher ID (Affiliate/Affiliate site ID) PF - Performics (Network) PFP - Pay For performance PPC - Pay per click PPCSE - Pay per click search engine PPI - Pay per impression PPL - Pay per lead PPS - Pay per sale ROI - Return on investment SAS - ShareASale (Network) SE - Search engines SEM - Search engine marketing SEO - Search engine optimization SERP - Search engine result page SID - URL parameter the affiliate can pass to get tracked with sales and leads |
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