Registering wireless device users in direct marketing campaigns

[direct marketing]

Systems, methods, and computer program products for registering wireless device users in direct marketing campaigns

United States Patent 7,162,221

Abstract
Systems, methods, and computer program products are provided that allow wireless device users to "opt-in" to a direct marketing campaign by "clicking on" a conventional advertisement displayed within a wireless device and register to receive future promotions via one or more direct marketing channels. Likewise, users can "opt-out" of future direct marketing by "clicking on" content displayed within various promotional content.