Below are the criteria TopTenREVIEWS used to evaluate email marketing marketing software services:

Feature Set – Email marketing marketing software services should offer many useful features that help you create emails, develop contact lists and monitor results.

Ease of Setup – The most practical bulk emailers make setting up your email list and account information simple and quick.

Ease of Use – The email marketing software website should be user-friendly and easy to navigate.

Email Campaign Creation – A big part of marketing software campaigns and newsletters are design aspects. The service should assist in the design process and provide an HTML email editor so you can add images, links and tables. Top-notch services also provide options to help you develop your contact list.

Reporting – The reporting section should be comprehensive and easy to find and use. Reports are important so you can evaluate your email campaign’s effectiveness and make needed adjustments.

You don’t need to be a graphic designer to create an attractive email or newsletter. A good marketing software service has various email development features to help you every step of the way. You can import an HTML page or use one of the many email templates provided by the marketing software service. Add attachments, pictures, sound files, background images and more. Many marketing software services offer shortcut buttons allowing you to instantly insert lines, tables or even add unsubscribe/subscribe buttons to your pages.

One of the biggest advantages of marketing software to using an online email marketing service are the tracking capabilities. You’ll have access to reports on bounced, forwarded, delivered/undeliverable and sent emails.